Do you want to start your career in digital marketing but have little to no experience in the field? As discouraging as it may be, it’s not a reason to give up. While having prior experience would increase your chances of landing the job you want, it is not the only way to get noticed by employers.
Another way you can highlight your technical skills is to get a digital marketing certification via Google Digital Garage. It’s a non-profit program that aims to provide an opportunity for people to gain new skills and jumpstart their careers.
The Fundamentals of Digital Marketing course is completely free and is approved by industry experts. It takes you through all digital marketing essentials, everything from search engine optimization to social media. The course comes with a certification, and yes, you can (and should) add it to your resume to help stand out from other candidates. Besides demonstrating your digital marketing skills, it also shows the employers that you are a motivated self-learner who can finish projects.
The job-hunting process is notorious for being long and stressful, so why not try to distract yourself by taking this as an opportunity to advance your skills? The course contains 26 modules and is estimated to take a total of 40 hours to complete. If you feel very motivated, you can finish this course within a week! However, there’s no time limit on the completion. These courses allow you to learn at your own pace and in the comfort of your own home or wherever else in the world you are. Doesn’t it sound wonderful?
Bonus point: You can also explore other certifications on Data & Tech as well as Career Development.
Remember, you got this!
With Wavely, you chat with companies instead of applying. Tell them what you know instead of letting them figuring it out.
Kate is a passionate digital marketer, who loves to connect with people in a creative way. She is a firm believer in diversity and the importance of being yourself. In her free time, she enjoys hiking, spending time with friends, and all the other basic hobbies you've heard of before.