One of the oldest and most widely used milestones in the job interview process is face-to-face discussion. Sometimes dreaded by both interviewers and interviewees, many see the in-person chat as an essential aspect of the hiring process.
From the hiring perspective, being in the same room with a candidate allows for the proper assessment of soft skills. From across the table, body language and facial queues allow a more thorough understanding of how a candidate will fit with your organization. Meanwhile, job seekers can use nonverbal communication to send powerful messages to demonstrate confidence and leave a lasting impression. This spontaneous and subconscious exchange is often what leads to whether or not a person is offered a job.
Does it make sense to move the subjective evaluation part of the process to the beginning of the interview process?
Enter TikTok, the social media phenom, and its short format videos. After all, if the key to your assessment is how a job applicant will personally fit with a company’s culture – doesn’t a brief video tell you more about a person than a piece of paper?
Given the creative culture of TikTok’s 3- to 60-second long videos, it makes for a natural showcase for a variety of skills. When applied to the job market, this can range from a plea to hire, a visual portfolio of accomplishments, or the personality assessment that often makes or breaks the hiring process.
22-year old Ffion Clarke of the UK was a casualty of the pandemic layoffs that saw roughly 22 percent of people aged 16-24 in her country lose their jobs. After applying to dozens of jobs and feeling like she hit “a wall” in the application process, she produced a personal 30-second TikTok video. She began the video by stating “hiring me just makes sense” and continued on to display her previous places of work while overlaying her accomplishments in the background. Finally, it concludes with “it’s been a very difficult time to find a job and I’m just really keen to do a good job for someone. So please hire me, you won’t regret it!” Within two months, Clarke was hired full-time.
Similarly, 22-year-old Cedoni Francis of New York found a way to earn money on TikTok by sharing tips on how to interview for a job. Not only have her videos gone viral to the tune of occasionally cracking a million views, but she now earns up to $3,000 per month through various sponsorships. According to Francis, “There’s an audience for learning on TikTok that people really do overlook.” The advantage of the short-video format? “TikTok allows you to present is so quick, you don’t have to read an article that’s gonna take 10 minutes,” Francis concludes.
We aren’t recommending you consider ditching your resume just yet, but do you believe a more interactive and visually dynamic showcase will help you with hiring in the near future? TikTok, your digital paper resume may be on the clock.